Dentist Marketing Lessons

I had a couple of Interesting marketing observations about the dentist office, I visited today. Both were extremely negative in my mind.

One, the waiting room. They have Court TV running. What's with that? Is there any thing more stressful, except maybe gossip TV, which is also a regular feature last few times I went. If you want people to feel at ease, give them something interesting and relaxing, not that sensational crap that raises your blood pressure.

Two, the dentist room. Okay, this is personal taste, but I really detest contemporary country music. And that is what was playing on the speaker, BOB Country, or whatever the generic multi-decade, Country music station it was. All I know is the music was terrible. Hearing people whining about losing their lover and dog doesn't do much, in my mind, to make me relax.

The lesson to be learned? Appeal to your audience... and maybe they are. And I REALLY need to find a new dentist.

Labels: scribbles

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posted by Marc Gunn @ Wednesday, November 28, 2007