Thinking Ahead in the Music Business

It's funny being a musician... no, a businessman. Because in the real world, I don't think about what's coming up. Christmas is about the only holiday that makes me think forward in time. Things like Valentine's Day, National Feral Cat Day, Robert Burns Birthday, or St. Patrick's Day are usually last minute, "Oh look, it's time to par-tay" days. But when you run a business, especially in the music business, you have to think ahead.

I started planning for Valentine's Day and St. Patrick's Day when Christmas ended. I missed Burns Day entirely. I'm probably missing deadlines galore right now for magazines, newspapers and weekly rags. I should be letting the world know all about the cat CD, or one of my Celtic CDs. I should be telling folks about my St. Patrick's Day music website to boost free Irish music downloads. I should have internet press releases about the Renaissance Festival Awards. But I don't. I have too many projects. I don't have enough time. And I don't think far enough in advance.

I do what I can though. I try. This blog is one example of me trying to get the word out. It's me trying to tell others how much I wish others would write about these very same projects.

Okay, that sounds just sappy and pathetic, as if I can't do it. Which ain't the case. I've long known what I needed to accomplish. And I get stuff done... with time. AND I am blessed to have tons of fans and friends who do share my latest need. I've had over 600 downloads of my latest free MP3 of "Catnipped Kitty".

Thinking ahead as an important part of the music business. And if nothing else, at least I am doing it.

Labels: scribbles

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posted by Marc Gunn @ Wednesday, February 20, 2008