Marc Gunn Bard Lore : Articles : Music Biz

30 Second Nutshell - How to Sell Successfully Online
There really is only one way to sell succesfully online. This quick article will show you how in just thirty seconds. (Added: 20-Apr-2004 Hits: 203)

Building a Fan Base for Unsigned Bands, as Easy as 1-2-3
Originally, I was planning on publishing an article by John Wilmott of Celtic Ways. But the "article" was actually a promotional piece designed specifically for the Celtic Ways roster, and was less of an article than I anticipated. (Added: 28-Oct-2003 Hits: 201)

Choosing Unsigned Bands Promotion Books that Yield Results
As an struggling unsigned band, I read dozens of music promotion books that vouch that their advice will get you incredible results. Some are yielded incredible results, most have a few decent music promotion tips, but are not quite there when it comes to all around great books. Here are a few for you to consider: (Added: 28-Oct-2003 Hits: 182)

Confessions of a Master CD Sales Woman
A couple months ago, I wrote The Rogues to ask them directly what it is that makes them so successful at selling CDs, and why they are one of the top 5 bands on CDstreet selling CDs. Sharon Wothke wrote back. (Added: 22-Oct-2003 Hits: 172)

Fourteen Ways Musicians Can Increase their Tips
I was listening to NPR the other day when they did a report on tipping in the restaurant industry. One they had a list of tips on how wait staff can increase their tips. (Added: 6-Oct-2003 Hits: 201)

Free Content for Your Websites or Newsletters
For the past few years, I've writen a number of articles on a variety of different topics. Now I want to share that info with personal web designers around the net. (Added: 18-Mar-2003 Hits: 228)

Free Music Biz Promotion eBooks
Over the past couple years, I've made a nice collection of free eBooks on all sorts of internet topics, not least of which is music marketing and promotion. They very in usefulness, ease of reading, and format. But don't worry, I've done all the work for you! (Added: 22-Oct-2003 Hits: 179)

Hints to Intending Advertisers
I saw this list in an email. Doing a wee bit o'research, it looks like the last five times were possibly added by someone else, but the idea is the same. When promoting a product, it's all about repetition. (Added: 3-May-2004 Hits: 164)

How to Keep Your Ezine from Being Spam Assassinated
I'm a huge fan of SpamAssassin. I have many websites and all of my servers use it. It cuts out about 80% of the crap heading to my inbox. And while I do lose a few newsletters, it's worth it. (Added: 15-Dec-2003 Hits: 177)

How Unsigned Bands Can Develop the King Midas Touch
Do you remember the story of King Midas? He's the one in Greek mythology who was so greedy, the Gods "blessed" him with the magical power that anything he touched would turn to gold. But it wasn't until he touched his only daughter that he realized his folly and decided that his blessing was actually a curse. (Added: 28-Oct-2003 Hits: 181)

How Unsigned Bands Can Effectively Sell More CDs Online
When MP3.com first made changes to their payback formula, it had catastophic results to indie artists everywhere. My band, the Brobdingnagian Bards, was making over $100 per day when the system dropped out from beneath us. But you know, it didn't hit us as hard as many artists. (Added: 28-Oct-2003 Hits: 193)

Learning from the Austin Music Foundation
Last night, I went to meeting for the Austin Music Foundation. The AMF is an organization promoting Austin music and educating Austin musicians about the music biz. (It's free to join!) (Added: 5-Jan-2004 Hits: 165)

My Band's Promotion Experiences with my Unsigned Band
My name is Marc Gunn, Bard. Bard is actually just a title I gave myself when I started playing Celtic Renaissance music with my band, the Brobdingnagian Bards. We are an unsigned band that started playing music together in 1999, and since then have completed six full-length CDs for a growing international audience due largely to our band promotion success on MP3.com. (Added: 28-Oct-2003 Hits: 181)

Personal Booking Checklist
needed a place to keep track of this information that was easy to find. I'm terrible at remembering to ask questions. So I got this list from About.com's Musicians Guide, and modified it for my needs. (Added: 20-Jan-2004 Hits: 180)

Play It Forward - Viral Unsigned Bands Promotion
Have you seen the Kevin Spacey movie, Pay It Forward? I loved the movie. I'm an idealist. So seeing an "idea" rocketed forward to me is beautiful. And it's a great example of effective Viral Band Promotion. (Added: 28-Oct-2003 Hits: 175)

Promote your Unsigneds Band with a Newsletter
first started publishing my unsigned bands newsletter during the Summer of '98. I tried the snail mail route. It was exhausting. Electronic newsletters (aka ezines) are the way to go. I must've tried it all too. I promoted gigs, told of our latest accomplishments, gave away a free mp3 every month. Some of it worked. Some didn't. (Added: 28-Oct-2003 Hits: 166)

Reminiscing my music business beginnings
It was the Fall of 2002. I was living in an apartment on Riverside with my friend, Jason. My brother moved in with me. He was living on our couch while looking for a job in Austin. He'd hooked up with a high school buddy who was now an Amway distributor. (Added: 3-May-2004 Hits: 164)

Reviews of Music Promotion Books
My recommendations on the best music marketing, and music promotion books available for your money. Plus, books on how to get a record deal, and exclusive reviews. Stop waste your time trying to find the right music business book. Start here. (Added: 22-Oct-2003 Hits: 169)

Setting Your Bands Promotion Goals
Setting and attaining goals is essential for the progress of any musician or band. If you know where you are going, you will figure out how to get there. (Added: 28-Oct-2003 Hits: 163)

The Biggest Reward Your Fans Hope to Receive
This weekend, we're flying to Hollywood. We are booked to perform at the Into the West Oscar Party, sponsored by New Line Cinema's Official Lord of the Rings Fan Club. We are so psyched. Unfortunately, I haven't done nearly as much promotion for the event as I would've liked. After five years of promoting day and night, I'm kinda burnt out. Fortunately, our fans aren't. (Added: 25-Feb-2004 Hits: 160)

The Costs Associated with Producing a CD
Sara Hickman published a very cool article on How much it costs to produce a CD. And ouch do her numbers sting! (Added: 1-Jun-2004 Hits: 173)

The Secret of Minimal Effort Music Marketing of Unsigned Bands
When it comes to band promotion, I love facts. So I'm going to give you some cold hard facts on how my band, the Brobdingnagian Bards, has quadrupled visits to our website with minimal effort. (Added: 28-Oct-2003 Hits: 161)

Top 10 Free Music Promotion Newsletters of 2003
Over a year ago, I first published an article listing my pick of the best free email newsletters available. Well I decided to update that list and go into a wee bit more depth as to why I love these ezines. I rate the newsletters by how often and how quickly I read them. The higher the ranking, the more often I read the ezine beginning to end. (Added: 22-Oct-2003 Hits: 169)

Top Music Biz Web Traffic Boosters
Websites need traffic, and if you're not gigging full-time, you're not bringing in very much traffic. Here a few websites and tools that I consider essential for boosting the traffic to your website. (Added: 22-Oct-2003 Hits: 166)

Unsigned bands promotion sites I recommend
I've looked all over the internet looking for a great places to find unsigned bands promotion websites. (Added: 28-Oct-2003 Hits: 164)

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